Don Burleson points out that Oracle has sent out some Cardboard laptops!
The outside of the laptop which showed up in Andy Armstrong’s mail July 5th read “We’ve taken the idea that the outside world is a dangerous place for unprotected content.” and the inside reads “And shredded it.”
Thanks to Zach for posting the full text of the interior which reads:
“To derive maximum benefit from your business critical content, you need to share it across a wide user base. But the more people who have access to it, the greater the threat of sensitive information leaking to your competitors. That’s just for starters; content proliferation also raises the risk of regulatory non-compliance and escalating management costs. You know you can’t live without your information, but you’d be forgiven for wondering how to live with it.
Oracle’s recently acquired Information Rights Management solution can help. A key component of our Document and Records Management portfolio, it enables you to share your information when and with whom you want - without fear of the outside world.
But it doesn’t stop there. Should the worst happen - and your laptop falls into unsafe hands - we can even scamble your content before anyone works out how to access it.
We’ll be in touch shortly with more details of how to shred your content management worries.”
So what’s the story? What bandwagon is Oracle getting on here? Only time will tell. Burleson thinks it may be another step in their “unbreakable” theme. I think it may be something with Application Express as a content management system. Something to do with enterprise blogs or wiki or some other web 2.0 kind of content management.
wiki, blog, web, web20, web 2.0, oracle, dba, rdbms, dbms, marketing, laptop
