The outside of the laptop which showed up in Andy Armstrong’s mail July 5th read “We’ve taken the idea that the outside world is a dangerous place for unprotected content.” and the inside reads “And shredded it.”
Thanks to Zach for posting the full text of the interior which reads:
â€œTo derive maximum benefit from your business critical content, you need to share it across a wide user base. But the more people who have access to it, the greater the threat of sensitive information leaking to your competitors. Thatâ€™s just for starters; content proliferation also raises the risk of regulatory non-compliance and escalating management costs. You know you canâ€™t live without your information, but youâ€™d be forgiven for wondering how to live with it.
Oracleâ€™s recently acquired Information Rights Management solution can help. A key component of our Document and Records Management portfolio, it enables you to share your information when and with whom you want – without fear of the outside world.
But it doesnâ€™t stop there. Should the worst happen – and your laptop falls into unsafe hands – we can even scamble your content before anyone works out how to access it.
Weâ€™ll be in touch shortly with more details of how to shred your content management worries.â€
So what’s the story? What bandwagon is Oracle getting on here? Only time will tell. Burleson thinks it may be another step in their “unbreakable” theme. I think it may be something with Application Express as a content management system. Something to do with enterprise blogs or wiki or some other web 2.0 kind of content management.