Think this blog thing is a fad? Think again! With Technorati now tracking over 50 million blogs (as of July ’06), a number which has been doubling every six months for the past three years.

What does this mean? Well, it means there’s some momentum behind blogs that shows no sign of plateauing anytime soon.

Rod Boothby at great thoughts on the matter…

With blogging growing that fast, it is inevitable that blogs will become a major part of enterprise communications in the near future. CTOs, CIOs and CKOs that fight that trend will find their people turning to open, external providers. That might not be a bad thing, but the more cautious route would probably be to provide a company sanctioned secure alternative.

Check out Rod’s full article. I think he’s got a pretty good pulse on this.

blogs, blogging, blog, blogosphere