Innovation Creators posted an article earlier this week Start blogging…. or you’re FIRED!. Rod Boothby, the author of Innovation Creators has some similar reading on encouraging enterprise blogging by playing to your employee’s egos and Web Office technology in general but in this article he points out an excellent adoption strategy for social software in enterprise.

In her article An adoption strategy for social software in enterprise consultant Suw Charman outlines a clear strategy for fostering, rather than dictating adoption of social software (specifically blogs and wikis) in enterprise. Many of these techniques are familiar, especially in higher-ed, but this strategy puts all the aspects together.

The strategy is very bottom-up, grassroots, user, and use driven, just like the software which it is meant to be applied to; but what makes this strategy complete is it also outlines what leaders and managers should do to support the user-driven efforts.

blog,weblog, enterprise blog, project management, web20