Every once in a while I revisit the question of why I blog. Not because I doubt that I should, but because I see by blog as a living, evolving part of my personal and professional self.
Rod Boothby of Innovation Creators sums it up nicely in reference to MBA students:
With 10 minutes of effort a day, they use blogs (which are web pages that are easy to edit) to reach a massive audience. They can develop a worldwide reputation as an expert in their field. These MBAs donâ€™t blog about parties or their dog. They blog business topics like marketing or financial derivatives. Even with traffic of only 5 to 10 people a day, that quickly translates into over 1,000 people who know who they are, and respect their knowledge and opinions.
This is from Rod’s whitepaper “The Next Wave in Productivity Tools – Web Office White Paper” in which he discusses how many Web2.0 technologies and the folks who use them are entering the corporate world. It’s well worth the read.
Thanks to John for sending this on to me.